The cliche(d) quote of Thomas Edison goes, “I have not failed. I’ve just found 10,000 ways that won’t work.”
Sedis started as a dream, from which I awoke at 3AM back in 2012. I ran downstairs and jotted down some notes, then worked vigorously to design all 60 tiles before my thoughts evaporated. I then produced the first version of Sedis, using my home printer. From there, we’ve gone through many iterations of the product, trying to make it better. Here’s a taste of some of the iterations which have led to the current form of Sedis:
From left to right, these are:
- The first (printed) version of Sedis — Note that the pips are arranged incorrectly on the two-pip sides.
- The first plastic resin version of Sedis, made by our friend and Hollywood prop designer William Hawk Edwards — It took a little while to apply the black dots to the indentions using fine-pointed black markers – 600 dots across the entire set.
- The first wood version of Sedis — This one is printed with a lacquer coating to preserve the ink. It’s a 1/4″ thick and 2-1/2″ wide on birch.
- The first engraved wood version of Sedis — We didn’t add the lacquer coating, because there was no ink; we later regretted this because we wanted to preserve the wood from skin oils. So, we made…
- Finally, the final engraved wood version of Sedis – with lacquer – also 1/4″ thick and 2-1/2″ wide on birch. Final, except… we then tested Sedis with dozens of people – friends, family, strangers – and we learned that they didn’t like the larger tiles, instead preferring smaller tile faces and thicknesses. So, we created…
- Final [smaller] engraved wood version of Sedis – with lacquer, but now 1/8″ thick and 2-1/8″ wide on birch.
Beautiful, clear tiles which can be used by kids and adults. And, so, we were done.
Until we turned them over…
Pretty plain, unfortunately. What will we do with these? Well, playing cards have a mark on their back, often with the logo of the manufacturing company. So, we did that – and then we did it again, with some premium cherry tiles (instead of the birch). So, here’s where we are, with the birch tiles on the left and the cherry on the right.
The logo on the birch tiles needed to be bigger, so we increased it on the later cherry ones – and we like it, so we’ll be including the larger logo on all the sets we’re taking to market through our product launch in December.
So, there you have it: Our Sedis journey thus far. Through its development, Edison’s message certainly feels true, even if it’s only taken a dozen or so tries to get it right. That’s the nature of bringing a new product to market, and we’ll continue to refine Sedis and our other products for our customers as we move forward.
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